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We live in a visual world, and nothing stimulates us quite like the visual. Naturally, the traditional text-based job board is slowly becoming obsolete. On the other hand, Video job boards like DigitalHire are emerging as a powerful tool for companies to attract top talent.
By utilizing the power of video, company culture, perks of working, and day-to-day work routine can be effectively highlighted. It engages prospective candidates and leaves little to no room for misunderstandings. In this blog, we will identify two ways video job boards are changing job advertisements. We will also talk about its benefits to recruiters like you.
How Video Job Boards Are Changing Job Advertisements
1. The Power of Interactive Job Descriptions
Top talent must be lured in with a fresh and engaging approach by keeping up with the times. Text-based job descriptions often fall short of capturing the essence of a company’s culture and work environment. This is where interactive job descriptions come into play.
Video-based job descriptions offer a more immersive experience for potential candidates. It attracts prospective candidates when you display yourself with an actual face and a human voice rather than a detached and impersonal corporate symbol. Hence, interactive ads provide a realistic glimpse into what it’s like to be a part of the organization.
Moreover, interactive job descriptions can help to reduce the number of unqualified applicants. When you’re explicit with almost everything, it can give a fuller picture of what the work ethic and role are actually about. Hence, candidates can better assess if their skills and interests align with the position.
2. Enhanced Employer Branding
Another significant thing that attracts top talent is a strong employer brand. DigitalHire offers a unique solution to elevate this branding: video. What we mentioned regarding the benefits of videos in the previous section equally applies here.
Similarly, for startups, video job postings can be particularly effective. They can help to establish the company’s identity and create a sense of excitement around the opportunity. For established companies, video can be used to reinforce their brand and differentiate themselves from competitors. Or perhaps it can present the brand more innovatively and efficiently through a medium everyone likes anyway.
Benefits for Employers
DigitalHire’s innovative video platform offers a compelling solution to traditional recruitment challenges. Let us count them down one by one.
- Higher engagement rates: Video content is more visually appealing and cultivates higher engagement rates. Overall, it creates a more immersive and engaging experience for applicants.
- Effective communication: Traditional job descriptions can often be ambiguous or difficult to understand. With DigitalHire, you can use video to demonstrate the day-to-day tasks, responsibilities, and required skills in a more tangible and relatable way. The better the communication, the fewer misunderstandings.
- Streamlining the hiring process: You cut down on different recruitment stages by uploading video job descriptions and reviewing video resumes. Within two steps, you can effectively shortlist your candidates and make just one more decision to finalize onboarding.
The Future of Job Advertisements with Video Job Boards
As we have seen, Video job boards are revolutionizing how companies recruit. As video job boards continue to gain popularity, you should consider leveraging this technology to stand out in the competitive job market. By creating compelling video content, companies can attract top talent, improve brand recognition, and ultimately achieve their recruitment goals.
